A study on amazon prime video services in Chennai evaluating consumer preferences over others

Abstract

Consumers nowadays are looking for convenience. Apps have made it easier for individuals to seek for their favorite movies and music since it is all only a few clicks. They prefer to watch movies on their mobile phones rather than together as a family, and this trend is spreading. Online video streaming service providers like Netflix, Amazon Prime, etc., are able to meet these types of personal requirements. As for online streaming services, Amazon Prime is the most popular in India. In the wake of Netflix's entry into the market, Amazon Prime has grown to over 40 million customers globally. To better understand how people in Chennai feel about the Amazon Prime platform, we have conducted this survey. The research also aims to determine the elements that influence customers' choice of Amazon Prime platform and their degree of satisfaction with the services of Amazon Prime platform.