Exploring Unique Marketing Paradigm - “NeuroMarketing: Today and Tomorrow”

Abstract

The modern age of fundamental marketing is creating an information age. Gone are those days when the primary concern of businesses was large production and mass consumption, where the stores were full with inventory and presented the customers with a wild discount. The emergence of modern information technology has made everything within reach for the consumers to compare their preferences with the competitors only a click away. Marketing is not all about selling a product or reaching out to customers but about making a trustworthy and loyal relationship along with customer satisfaction by creating an impressive product. The neuromarketing technique has paved the way for a new age of marketing where more research and studies are being conducted to know the consumers in detail.