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The Role of Individual Cultural Values in Personal Innovativeness

  • Rathnayake N
Wayamba Journal of Management (2021) 12(1) 32
DOI: 10.4038/wjm.v12i1.7515
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Abstract

According to the Innovation Diffusion Theory, personal innovativeness is a key component to an individual's decision-making process. Theoretically, however, it does not very clearly …

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APA

Rathnayake, N. D. N. B. (2021). The Role of Individual Cultural Values in Personal Innovativeness. Wayamba Journal of Management, 12(1), 32. https://doi.org/10.4038/wjm.v12i1.7515

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