A Preliminary Study of the Influence of Social Media Engagement on Information Seeking Behavior among the Secondary School Students

Abstract

The aim of conducting this research is to examine the influence of social media engagement on information-seeking behavior. There is lack of concern about generalizability and implementation towards emphasizing the effects of social media engagement on information-seeking behavior in Malaysia. A close-ended questionnaire was distributed to the students to conduct the data collection for this research. The data was collected from students and was analyzed using SPSS version 26. Findings show that two hypotheses were accepted; Novelty and Perceived Usability have a positive and significant relationship between information-seeking behavior, while Focus Attention and aesthetics were found insignificant for information-seeking behavior. Keywords: Social media, information-seeking behavior, Social media engagement,  aesthetic, education eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC  BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under the responsibility of AMER (Association of Malaysian Environment-Behavior Researchers), ABRA (Association of Behavioral Researchers on Asians), and cE-Bs (Centre for Environment-Behavior Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.