Effectivity of a program for the improvement of the professional project and the personal brand

Abstract

The research proposes the design and application of a career guidance program to improve the professional project and personal branding, to provide empirical evidence of its effectiveness in the employability of a group of psychologists and educators, postgraduate students, from an institution of higher education. An instrument was built with scales, some already existing and others made for the occasion. A quasi-experimental study was carried out with a pretest-posttest design with an experimental group (n = 74) and another control (N = 63). The participants were evaluated before the program, and 6 months after the end of the program. As results it has been found that the scales used have adequate internal structure and reliability. The data of the analysis of general linear models of repeated measures (MLG), the t-tests for related samples and d Cohen give rise to significant results: improvements have been found in the experimental group, both in the professional and personal brand project, and in certain employability variables. Likewise, in the analysis of the change after completing the program, an SEM model has been found in which the assistance to the program has a significant direct standardized effect on the development of the project (ß = .0.25) and on job satisfaction (ß = .0.21), and indirectly in the rest of employability variables. It can be affirmed that, with this sample: the program has been effective, although it is necessary to be cautious, since the effects could depend on the profile of the participant.