Assessing Stability in the Relationship Between Parties in Crowdfunding and Crowdsourcing Projects During the COVID-19 Crisis

Abstract

This research is devoted to the study of ways to solve problems that arise in extreme conditions in the implementation of crowdfunding or crowdsourcing projects. The COVID-19 pandemic is considered as a vivid example of such problems. The article considers the elimination of distrust and concerns of the participants of crowdsourcing projects and the formation of sustainable trust against the background of uncertainty and stress among donors. Various factors affect the sustainability of donor decisions to varying degrees; the unifying trend that increases donor involvement is the reducing of monotony. Further improvement of donor relations and sustainable project performance focuses on the use of a specialized donor classification system. The necessity of creating a portrait of a typical donor was revealed, the use of which will allow eliminating conflicts as a result of differences in culture. Achieving sustainability of projects requires identifying funding thresholds, methods for receiving payments in excess of this threshold, consistent communication with donors during the campaign, regular disbursements of funds, and stable publication of donation reports. To implement these actions, an analysis of activity in social networks and other social interactions is required.