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The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions

  • Hartmann P
  • Apaolaza V
  • He J
  • et al.
Springer Fachmedien Wiesbaden, (2017), 29-41
DOI: 10.1007/978-3-658-15220-8_3
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Abstract

ISBN-ISSN: 978-3-658-10558-7 ;;

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APA

Hartmann, P., Apaolaza, V., He, J., Barrutia, J. M., & Echebarria, C. (2017). The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand Interactions. In Advances in Advertising Research (Vol. VII) (pp. 29–41). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_3

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