Journal ArticleOPEN ACCESS

Crosscurrents: cultural dimensions and global Web user-interface design

  • Marcus A
  • Gould E
Interactions (2000) 7(4) 32-46
DOI: 10.1145/345190.345238
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Abstract

This paper introduces dimensions of culture, as ana- lyzed by Geert Hofstede in his classic study of cultures in organizations, and considers how they might affect user- interface designs. Examples from the Web illustrate the cultural dimensions.

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APA

Marcus, A., & Gould, E. W. (2000). Crosscurrents: cultural dimensions and global Web user-interface design. Interactions, 7(4), 32–46. https://doi.org/10.1145/345190.345238

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