CRYPTOCURRENCY (DIGITAL CURRENCY & BLOCKCHAIN TECHNOLOGY) FINANCIAL LITERACY PROMOTING SDG GOAL FOR LIFELONG LEARNING

Abstract

Cryptocurrency is a rapidly growing sector, closely tied to marketing and branding strategies. Crypto projects thrive on community trust and engagement, with many gaining significant market capitalization despite lacking inherent utility. For example, Dogecoin, originally created as a joke, reached a market cap of USD 88.8 billion, while Pepecoin exceeded USD 1 billion despite explicitly claiming no value or utility. This phenomenon presents a concern: people—especially vulnerable communities—are investing without sufficient understanding. Financial literacy regarding crypto assets is therefore essential. This community service initiative seeks to address that gap. The goal is to increase cryptocurrency literacy and financial awareness among Indonesian migrant workers (TKI) in Malaysia through seminars and interactive discussions. Outputs include posters, videos, and scholarly articles, with a broader aim of contributing to SDG 4: Quality Education, particularly lifelong learning and financial decision-making skills.