Improving the encoding of verbal reports by using MPAS: A computer-aided encoding system

Abstract

The dramatically increased use of verbal report methodologies in psychological research has created a need for new tools to improve the efficiency and reliability of encoding these data. A computer-aided protocol encoding system called MPAS (Multiple Protocol Analysis System) presents individual protocol segments in a randomised order to one or more coders and then stores computer keyboard-entered codes for later output to an SPSS formatted data file. In the present paper, MPAS is described, and a brief example is provided of how MPAS can be used in a con-trolled laboratory study to rigorously analyze verbal protocol data. © 1994 Psychonomic Society, Inc.