Tackling transport poverty with offers for shared mobility–a qualitative analysis on mobility needs and barriers in the context of a new mobility hub in a deprived neighbourhood

Abstract

Increasing urbanisation and climate change pose significant challenges to cities’ environments and quality of living. Limited mobility options lead to transport poverty that reduces social participation. To address these issues, promoting sustainable mobility solutions like shared mobility services is essential. This study examines the impact of a mobility hub opened in November 2022, offering shared electric (cargo) bicycles, and cars, on reducing transport poverty in a deprived neighbourhood in Utrecht, the Netherlands. In May 2023, we conducted three focus groups with residents to investigate their mobility needs, barriers to mobility and to using shared mobility. Participants used various mobility modes, favouring cycling and walking for short distances and cars or public transport for longer trips. Key barriers included financial constraints and limited vehicle access. Many participants were unaware of the mobility hub and expressed concerns about costs, flexibility, accessibility, and potential liability. However, they recognised the potential of the shared mobility hub to promote transport equity if their concerns are addressed. Targeted promotion campaigns are crucial to increase awareness and address concerns about shared mobility. Insights from focus groups with local residents provide a valuable model for other cities aiming to implement inclusive and sustainable mobility solutions.