Framing TTIP in the wake of the Greenpeace leaks: agonistic and deliberative perspectives on frame resonance and communicative power

Abstract

Although never conceived as a tool of direct democracy, the European Citizens’ Initiative (ECI) raised hopes that it would involve citizens more directly in EU decision making. Previous research has suggested that one contribution of the ECI is its effect on fostering public deliberation on EU issues, raising questions about the ECI’s potential as a tool for social movements to generate communicative power in relation to EU issues. This article draws on agonistic and deliberative perspectives to argue that communicative power generation can be seen as a process where ECI organizers use social media to advance specific understandings of their concerns and channel those understandings into mainstream mass media. The article analyses this by investigating how frames constructed on the Stop TTIP campaign’s Facebook page have resonated in twelve online news sites in four European countries in the wake of the Greenpeace leaks.