Motivational Design Research and Development

  • Keller J
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Abstract

The purpose of this chapter is to illustrate some of the diverse settings (Figure 12.1) in which research and development incorporating the ARCS model is occurring and that were not described in earlier parts of this book. Diversity in this context refers to several...

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Keller, J. M. (2010). Motivational Design Research and Development. In Motivational Design for Learning and Performance (pp. 297–323). Springer US. https://doi.org/10.1007/978-1-4419-1250-3_12

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