STRATEGI PEMASARAN LANGSUNG (DIRECT MARKETING) PADA PRODUK UMKM STRAWBERRY CORP DESA PANCASARI

Abstract

Strawberry Corp is very concerned about the raw materials used in each of its products. but there are several products whose storage period is not durable so that the owner has difficulty marketing these products. Based on the problems faced, the author provides a solution in the form of applying direct marketing methods to help promote the products of MSMEs Hidden Strawberry Garden (Strawberry Corp). The research method used is through field observations to find out the conditions that occur in the Hidden Strawberry Garden MSME, and interviews to obtain more detailed information about the problems currently being faced by business owners. From the activities that have been carried out, the results of strawberry products and Hidden Strawberry Garden agro-tourism are known more widely by the people of Bali and outside Bali who come to visit the KBS Festival activities, there is an increase in product sales, many buyers are interested in these products so that they have a positive impact on partners.