Surrogate Advertisement and its impact

Abstract

The industries have always one standing defence that why shouldn’t a brand be allowed to advertise their products like alcohol and tobacco; they already pay large amount in the form of taxes. Although the tobacco ads have stopped up to an extent, but both of these industries, i.e. Alcohol and tobacco, show their ads in disguise, these often promote another product under the brand or similar looking but changed product and create similar effect on the minds of people. Studying these effects is one of the main aims of this study, we aim to use primary data and conduct survey to see what people actually know about the surrogate advertisement and what they think of it, The Impact is unknown and as India is hub of various cultures and demographics, it becomes important to study the actual impact of these ads. Do people know how they work, can they tell the difference, that remains to be seen. The person who consumes these ads are the general public and that is what matters to them, it gets them interested. Studying the effect of these ads on general public should be the main aim of the study. How these ads impact the market and the individuals and what people actually make of these ads remains to be seen. The question remains is what do the viewers make of these ads.