Research on the Differentiated Competition Strategy of Membership-based Retail Stores

Abstract

In recent years, new retail has gradually started to catch people’s attention. During the current intensified competition in the retail industry, it has become an important competitive strategy for retail companies to increase user stickiness by providing exclusive membership services and creating a distinctive paid membership system. Taking Sam's Club as an example, competitive strategies of membership-based retail stores were analyzed in this paper from the perspective of differentiated competition strategy, and the rationality and implementation suggestions of membership-based retail stores to shift from the cost leadership strategy to the differentiated competition strategy.