A Study on Production and Marketing of Poultry Products in Namakkal District, Tamil Nadu State

Abstract

The rural scenario in India is undergoing a rapid change, from the traditional concept of farming as a subsistence activity into a vibrant, commercial, economic venture enabling the farmers to live in dignity and prosperity. During the past four decades, the annual output of eggs has gone up by over eight times, and hence the marketing of poultry is the fast-growing industry. The development of farming has been given priority to help small rural farmers in the unorganized sector. It is also planned to ensure easy access to all necessary facilities, including inputs, credit and marketing. Hence, a study of the poultry industry and its commercial viability is of particular importance. Poultry farming is undertaken by thousands of rural as well as semi-urban masses. Poultry farming with low capital investment generates employment opportunities for rural and semi-urban people. With the new occupation and employment generation, the standard of living has considerably created a social impact.