Consumers' Attitude and Perception About Digital Marketing

Abstract

The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ultimately aimed at achieving customer happiness. Production, product, sales, marketing, and societal marketing are the five main facets of marketing. Consumers' engagement with brands has changed as a result of digital media. A 21st-century consumer contributes significantly to any economy. As a result of their demand, producers would have no need to produce, earning them the title of "King of the Market." Traditional marketing techniques and structures are becoming outmoded as a result of the swiftly changing marketing economics. The conventional marketing approaches are not viable. Marketers were forced to choose digital marketing as a more sustainable alternative to any conventional time-consuming technique. This study has discussed several types of digital marketing, their efficacy, and how they affect a company's sales.