The Social Side of Educational Policy: How Social Media Is Changing the Politics of Education

Abstract

Social media are online technology platforms that focus on synchronous and asynchronous human interactions with a local and global reach unprecedented in human history. The Internet and its architecture have enabled the development and use of these platforms, which are designed to support social interactions and give rise to a complex interplay between communication, social practices, and technology infrastructure, challenging existing “traditional” media sources. Social media are adding a new ingredient to and level of impact on the educational political and policy-making process that is still in its infancy in terms of research and relevance. In this chapter, we examine the high-level social side of social media (Twitter) in an effort to analyze, visualize, and make sense of the often hidden world of online interactions around educational policy. In addition, we look deeply into the ways in which messages and meaning are crafted in social media space around the Common Core State Standards, with special attention to the role of bots and how influence is wielded. This work offers insights into the what, who, how, and impact of transactions among “socially influential” individuals over time in this new social media/educational policy space and potential impact on educational policy-making and practice.