Strategic for Increasing Economic Value Added in the MSME Sector in the North Sumatra Region with the Acceleration Board Method and Initial Public Offering

Abstract

The Covid-19 pandemic that occurred globally of course had an impact on various sectors, especially in the economic sector and of course also had a significant impact on tourism, the trade sector, industry including Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Creative products have great potential to be able to deliver a city that has this industry to become a city with an advanced and independent creative economy. The use of information technology for the management of business resources for active products has been neglected, which in turn has administrative, financial, process, access to banking and financial institutions weaknesses. This research includes the type of literature study, research by looking for theoretical references and scientific journals that are relevant to the cases or problems found. The theoretical references obtained by the literature study serve as the basis for study foundations and the main tool in conducting research. This study uses literature studies, analysis based on several previous studies and scientific journals that discuss Economic Value Added as an indicator for evaluating the good performance of an MSME. One of the strategies to increase added value for the MSME sector in the province of North Sumatra is by using the Economic Value-Added method and implementing efforts to cooperate with the Indonesia Stock Exchange through the acceleration board mechanism and Initial Public Offering (IPO) to obtain long-term funding convenience and introduce MSME business units to the wider community to become a middle-class public company.