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Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior

  • Hidaka Y
  • Kim W
  • Akiyama S
International Journal of Marketing & Distribution (2018) 2(2) 37-52
DOI: 10.5844/ijmd.2.2_37
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Abstract

… Additionally, we examine the contingent effect of brand loyalty and variety-seeking behavior, … Customer D, who is loyal to a brand of cosmetics, says, “Since my favorite cosmetics are …

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APA

Hidaka, Y., Kim, W., & Akiyama, S. (2018). Relationship between multiple CRM activities in retail and customer performance: The moderating effects of brand loyalty and variety seeking behavior. International Journal of Marketing & Distribution, 2(2), 37–52. https://doi.org/10.5844/ijmd.2.2_37

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