Impact of Social Media on Agricultural Extension in Afghanistan – A Case of Ahmad Aba District

Abstract

This study aimed to find out the impact of social media on agricultural extension among farmers of Ahmad Aba district and the overall status of social media users in the study area. The area has been selected for its accessibility and familiarity with topography, culture, and languages. This study has been conducted through a structured questionnaire and focus group discussion methods. This study revealed that 56 % of the respondent were using the internet regularly, roughly 30 % were using some time while 9.5 % were not using ore rarely due to the high service charge, poor network connection, and lack of personal interest. Facebook was the leading platform among other social media platforms. Moreover, 71 % of the respondents were using social media on their smartphones, 23.5 5 on tablets and only 5.5 percent were using through the computer. Some Facebook pages which are sharing agricultural information have a huge audience compared to other platforms.