Conference ProceedingsOPEN ACCESS

Analysis of Successful Approaches of Classic Luxury Brand’s Marketing Strategies Before and After the Digital Era

  • Li T
Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021) (2021) 185
DOI: 10.2991/aebmr.k.210803.083
N/ACitations
Citations of this article
15Readers
Mendeley users who have this article in their library.

Abstract

… It helps the brand to establish and maintain a long-lasting and sustainable relationship with customers and other business partners, increasing costumers’ loyalty of the brand. After the …

Cite

CITATION STYLE

APA

Li, T. (2021). Analysis of Successful Approaches of Classic Luxury Brand’s Marketing Strategies Before and After the Digital Era. In Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021) (Vol. 185). Atlantis Press. https://doi.org/10.2991/aebmr.k.210803.083

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free