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Analysis of Successful Approaches of Classic Luxury Brand’s Marketing Strategies Before and After the Digital Era

  • Li T
Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021) (2021) 185
DOI: 10.2991/aebmr.k.210803.083
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Abstract

… It helps the brand to establish and maintain a long-lasting and sustainable relationship with customers and other business partners, increasing costumers’ loyalty of the brand. After the …

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APA

Li, T. (2021). Analysis of Successful Approaches of Classic Luxury Brand’s Marketing Strategies Before and After the Digital Era. In Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021) (Vol. 185). Atlantis Press. https://doi.org/10.2991/aebmr.k.210803.083

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