TURİSTLERİN YEŞİL OTEL TERCİHLERİNE YÖNELİK ALGILARI, ÇEVRECİ DAVRANIŞ EĞİLİMLERİ VE DAVRANIŞSAL NİYETLERLE İLİŞKİSİ (PERCEPTIONS OF TOURISTS ON GREEN HOTEL PREFERENCES, RELATIONSHIP BETWEEN ENVIRONMENTAL BEHAVIORAL TENDENCIES AND BEHAVIORAL INTENTIONS)

Abstract

The aim of this research is to determine the impact of tourists perceptions about green hotels, staying in hotels that used environmentalist applications with green management approach, environmental behavioral tendencies and to determine the impacts of green behavioral intentions of tourists on green hotels. In this context, the data obtained from 681 tourists staying in hotel establishments that were deemed worthy of green star certification by the Republic of Turkey Ministry of Culture and Tourism with the environmentally sensitive practices they carried out were analyzed with the help of SPSS 21 and AMOS 21 statistical package programs. As a result of the research, it is observed that the perceptions of the green hotel preferences of the tourists on the greener behavior tendencies; Also, environmental behavior tendencies have also significantly affected the behavioral intentions of tourists towards green hotels. At the end of the study, the results of the findings were evaluated and suggestions were presented to the field and practitioners..