Research on Design Strategy of B&B: Based on Text Mining and Machine Learning Method

Abstract

A bed and breakfast (typically shortened to B&B) is a small lodging establishment that offers overnight accommodation and breakfast. At present, the design strategy of B&B is generally based on the personal views of B&B operators or interior designers, rather than the actual market data. Thus, the determination of design strategy is always divorced from the actual sales data of B&B. In this study, the optimal design strategy of B&B will be figured out based on the analysis of the comments data and operation data of B&B with methods of text mining and machine learning. The B&B design strategy based on text mining and machine learning would be more consistent with the consumer needs of users and business needs of B&B operators. It is a future evolution method of design to formulate design strategies for B&B based on big data and artificial intelligence.