The impact of social media on marketing using bibliometrics analysis

Abstract

Social media has grown very quickly and has affected all dimensions of the world’s community. The purpose of this article is to review valid articles on the relationship between social media and promotion using manual and bibliometrics analysis methods and identify top themes in these articles. We review the papers published between 2007 and the first month of 2019 in Scopus. 1,840 articles were published in the mentioned period. In this article, we review various charts including word dynamics, the contributions of different countries, country scientific production, corresponding author's country, the frequency distribution of sources, collaboration network and country collaboration map. The study indicates that Canada, Australia and France were the most productive countries in this area.