Study of value co-creation in CoPS

Abstract

Value co-creation is associated with specific investment in the context of CoPS. The feature of CoPS decides that the study of co-creation cannot execute without regarding asset specificity. This study considers that value co-creation will be associated with specific value, which is outcome of relationship value and asset specificity. Supplier and customer have a close relation, which conducts to specific investment and then it turns to obstacle for competitors. Trust, commitment and satisfaction are involved in the process of value co-creation and the process of value co-creation leads to relationship expansion. © Maxwell Scientific Organization, 2013.