Circular pathways influential factor in Albania through green products approximation

Abstract

Diminishing resources, climate change, and environmental challenges emphasize the need for sustainable development. The circular economy is considered a concept that faces and contributes to overcoming such challenges. This research aims to identify circular pathway influential factors in Albania by exploring green product consumption patterns. Primary quantitative research was carried out in an online survey in Albania. Exploratory factor analysis and multiple logistic regression are performed. The main influential factor on green products purchase behaviour that can serve as an influential factor to shift into the circular economy in Albania is product labelling. This evokes and supports environmental sensitivity that contributes to favouring green products. Further supportive factors are product recycling, instruction manual, and details about the ingredients, while hindering factors are the absence of interest and time pressure. However, consumption of green products depends on education level: graduates and postgraduates should have been targeted to attract novel target groups.