Engineering students' and faculty perception towards packaged water for drinking, Guntur

Abstract

Indian packaged water for drinking has unique impact on consumer spending. Shortage of water and low rainfall in approximately all parts of the country has increased the predilection and spending of packaged water for drinking. The acquiring of packaged water for drinking is done on the perception of quality and safety of the water as chief reason. The variety of packaged water for drinking brand selection, packaging styles viz., bottled, cans and its influence on purchase behaviour, hence this study has been conceded out to analyze the buying behavioural patterns of engineering students and faculty towards packaged water for drinking.. The purpose of this research is to study a number of factors that motivate engineering students and faculty purchasing verdict on it, explicitly taste, quality, convenience of the water, and the packaging of the goods Quantitative research methodology was chosen, with questionnaires circulated to gain the primary data. The questionnaires were distributed to 326 respondents. The questionnaires distribution was done in selected Engineering colleges in Guntur district of Andhra Pradesh, The survey results established that, superior taste and quality of the water and the packaging of the product motivate the engineering students and faculties buying verdict on packaged water for drinking.