Abstract
The purpose of this study examines the strategic maneuvers of fintech-based financial companies and the strategic planning of fintech-based financial companies as mediating variables between the influence of the role of fintech-based financial company strategy on the performance of fintech-based financial company strategy. Fintech-based financial companies carry out financial activities, including: loans, payments, personal banking, money transfers, digital currencies, insurtech, and equity crowdfunding. Furthermore, this study uses the resource-based view theory in an effort to utilize the company’s resource capacity to develop strategies to support company performance. This study uses the Amos structural equivalence model analysis method. The research sample includes 130 fintech-based financial companies in Indonesia. The results of the study reveal that: (1) financial company strategic planning (SPFC) affects financial company strategic maneuvers (SMFC); (2) SPFC does not affect financial company strategic performance (SFFC); (3) SMFC does not affect SFFC; (4) the strategic role of financial companies (SRFC) affects SPFC; (5) SRFC has an influence on SMFC; (6) SRFC has an influence on SFFC; (7) SMFC does not mediate SRFC against SFFC; (8) SPFC does not mediate SRFC on SPFC; (9) SMFC is able to influence the influence of SRFC on SPFC, with partial mediation properties.
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Herdinata, C., Pranatasari, F. D., Santoso, W., & Sembiring, M. J. (2025). Strategic management in finance-based companies: applying the resource-based view in Indonesia. Cogent Business and Management, 12(1). https://doi.org/10.1080/23311975.2025.2487835
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