E-Banking Adoption by Algerian Bank Customers

Abstract

This study aimed to identify the factors affecting customers' adoption and use of e-banking services in Algeria. For this purpose, a theoretical model—based on the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT)—was developed. To test the hypotheses, a survey was conducted on 326 Algerian bank customers, and the data were analyzed using structural equation modeling. At the end, the results indicate that perceived usefulness and perceived ease of use significantly positively influence attitudes toward e-banking. In turn, attitudes toward e-banking influence behavioral intention and behavioral intention, facilitating conditions each influence significantly and positively actual e-banking use. The results also found that the relationship between perceived usefulness and attitude toward e-banking use was stronger for women, and the relationship between facilitating conditions and actual e-banking use was significantly stronger for older end-users.