Coopetition with the Industrial IoT: A Service-Dominant Logic Approach

Abstract

Abstract: This research addresses the critical gap in enabling effective coopetition networks through technological innovation with the development of Cockpit4.0+, an Industrial Internet of Things (IIoT) artefact tailored for small- and medium-sized enterprises (SMEs). By employing the principles of Service-Dominant Logic (S-D Logic) and leveraging the Design Science Research (DSR) methodology, Cockpit4.0+ represents a pioneering approach to incorporating the IIoT within ecosystems for value co-creation. This facilitates competition and cooperation among firms, enhancing the operational dynamics within SME networks. Evaluated by experts in the ornamental stone sector, a significant sector of the Portuguese economy, the system demonstrated a positive functional acceptance rate of 78.9%. An experimental test was conducted following the positive preliminary functional evaluation of Cockpit4.0+, especially among more digitally advanced companies. The findings revealed that the on-time delivery performance under current best practices (CB.Ps) was 67.1%. In contrast, implementing coopetition network practices (CN.Ps) increased on-time delivery to 77.5%. These positive evaluations of Cockpit4.0+ underscore the practical applicability of S-D Logic and provide fresh insights into the dynamics of coopetition, particularly beneficial for SMEs. Despite its promising results, the real-world efficacy of IIoT systems like Cockpit4.0+ requires further empirical studies to verify these findings. Future research should focus on examining the scalability of Cockpit4.0+ and its adaptability across various sectors and enhancing its cybersecurity measures to ensure its long-term success and broader adoption.