Effectiveness of the national love fruits campaign program on Indonesia consumption fruits

Abstract

The level of fruit consumption in Indonesia per capita is strived to be improved with various programs. In addition to increasing production, the national love fruits campaign (NLFC) program is also carried out. This study aims to measure the effectiveness of the program in various regions. Survey locations throughout Indonesia spread over 63 cities/regencies. Survey subjects are those who have accessed the Indonesian Citrus and Subtropical Fruits Research Institute (ICSFRI). The number of respondents taken in this study was 237. Sampling was obtained by filling out the questionnaire by the voluntary sampling method. Based on the results of the logistic regression analysis, it can be concluded that the NLFC program has not had a large impact on the community because there are still many people who do not yet know of the campaign program. The logistic regression analysis results explained that the most influential variables to determine whether someone regarding the NLFC program were the P10 variable (paying attention to the distribution and value chain of fruits) and P12 (knowing most of the fruit circulating in Indonesia). The results of this study provided input for further program improvements.