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Factors Affecting Review Helpfulness:

  • Saito K
Japan Marketing Journal (2021) 40(4) 33-43
DOI: 10.7222/marketing.2021.017
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Saito, K. (2021). Factors Affecting Review Helpfulness: Japan Marketing Journal, 40(4), 33–43. https://doi.org/10.7222/marketing.2021.017

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