Platforming landlords: A critical trend analysis of rental housing technology in Australia and beyond

Abstract

This article advances a critical analysis of digital technologies in rental housing by drawing out five trends in the Australian ‘RentTech’ market and placing them in direct relation with shared political-economic imperatives that transcend borders and underpins the development of rental technologies around the world. By situating Australian examples within a wider context, we draw connections across seemingly disparate dynamics. We show how service integration across the value chain (Trend 1) leverages rentier models to accumulate data rents (Trend 2), which facilitates value extraction from rental assets (Trend 3) and supports risk management imperatives through moral evaluation of renters (Trend 4), all of which are in service of consolidation in the private rental market (Trend 5). Together, these interlocking dynamics describe how RentTech is both responding to housing financialisation and shared logics of property and data assetisation, while also actively shaping its future direction. Our aim is to analyse patterns that exist within and across markets for RentTech to better understand how this sector is developing in different global and national contexts. We conclude by arguing that there are key points of convergence between international markets and shared imperatives that inform the current state and trajectory of technologies in rental housing.