An effect of Relationship Quality on China Railway Logistics Company's performance base on trust, commitment and satisfaction

Abstract

After getting a summary that Relationship Quality (RQ) consists of trust, commitment and satisfaction and how RQ influences on loyalty, relationship value and performance by literature review, this study describes the characteristics of China Railway Logistics Company and analyzes how the behaviors effected by the relationship quality influence on the perception of customers based on the summary of literatures and characteristics of China railway logistics. Finally we conclude two findings, such as (1) when monopolistic enterprise faces substitute products, its relationship quality effects on the performance deeply and (2) there is the interaction between relationship quality and relationship risk. © Maxwell Scientific Organization, 2013.