Movie trailers are powerful marketing tool to influence audiences. Joker is the most famous villain character in the DC world. Data shows that the Joker movie trailer uploaded by movie-themed verified YouTube accounts has been watched more than 71 million times in four months. The trailer is discussed through a semiotic perspective to analyze discursive symbols in a film trailer. The result shows that there are three main connotative meanings for Joker: (1) a good person who loves his mother, (2) the formation of his identity, and (3) the transformation from a good person to a criminal.
CITATION STYLE
Lubis, A. Y., & Oisina, I. V. (2022). Discursive Symbolism in A Semiotic Approach on the Joker Movie Trailer. Jurnal ILMU KOMUNIKASI, 19(1), 121–138. https://doi.org/10.24002/jik.v19i1.3493
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