Research on International Marketing Strategy of Chinese Export Enterprises

Abstract

In the complex and changing international environment, Chinese aquatic product export enterprises need to fully consider all aspects of influencing factors when carrying out daily business activities, and formulate targeted international marketing strategies based on the current status of international market development and national policies and regulations. Based on the analysis of the current development status of the international market of aquatic products, this paper points out the advantages and disadvantages of the export of aquatic products represented by Chinese aquatic products export enterprises, and puts forward corresponding countermeasures for international marketing optimization.