Small Business Start-up and Future Option: An Example of Food Restaurant Formation in South-East Cape-Town, South Africa

Abstract

Our entrepreneurship food venture in Cape-Town satisfied the dire needs of customers in the environment. It's obvious that innovations endows resources and creates wealth and adds value to the development of business. However, business flourished in South Africa own to the fact that the city has economic growth especially in small business as this restaurant business development improved. More so, our exemplary business adopted a competitive strategy to enhanced market shares, sales volume increase, price cuts and promotional strategies of quick delivery and quality food and customers value. While, the objective is to a achieve holistic integration of both internal variables such as inimitable skills and business capabilities, value and organisational distinct assets by a frame work structure of an ansoff matrix analysis Keywords: Entrepreneurship, business development, competitive strategy and ansoff matrix analysis.