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The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products

  • Han G
  • Park J
  • Lee J
Business Communication Research and Practice (2022) 5(1) 4-13
DOI: 10.22682/bcrp.2022.5.1.4
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Abstract

… group BTS topped the US Billboard chart with a song called “Dynamite … Korean products emphasize that the higher the consumption of Korean Wave content (eg, K-pop, K-drama …

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APA

Han, G., Park, J., & Lee, J.-E. (2022). The Effects of Attachment to Korean Wave Stars and Cultural Proximity on Chinese Consumers’ Purchase Intention of Korean Products. Business Communication Research and Practice, 5(1), 4–13. https://doi.org/10.22682/bcrp.2022.5.1.4

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