COLLABORATIVE ECONOMY AND ITS AWARENESS IN VISEGRAD GROUP COUNTRIES AND WITHIN THE EUROPEAN UNION

Abstract

The explosion of platform based collaborative economy (CE) into the tertiary sector has changed the balance of power of market. The purpose of the study aims at introducing the CE, with special regard to its varieties and definitions and its awareness in Visegrad Group (V4) countries and in EU. Article includes both primary and secondary research. The international literature review was carried among definitions of CE from the last 10 years' articles. It was found that there is no uniform definition of CE, and it also turned out that the scope of activities related to the concept is not uniformly organized. This article is also focuses on the economic markets of the (V4) countries CE from supply and demand-side aspects by analysing EU database with SPSS software. The estimation of CE services reveals a more positive picture among Polish and Czech residents, whereas Slovak respondents are an average of EU-28. Despite the fact that Hungarian respondents are most familiar with the CE, they are the most conservative in with consideration. The most popular CE platforms are accommodation and transport services in V4 countries. To the best of our knowledge, the analysis of this topic has not been carried out.