Peranan E-Commerce dalam Meningkatkan Daya Saing Keuangan Inklusif UMKM di Kabupaten Kudus yang Berbasis Fintech

Abstract

Online-based trading changes the traditional trading paradigm, through meetings between consumers and merchants turning into online transactions without distance and time limits. E-commerce changes MSME to trade online by utilizing the internet and the web, so that e-commerce makes the buying and selling process not hindered by distance and time. This change has led to the emergence of Fintech (Financial Technology). Many MSME have gone out of business because they cannot compete with MSME that can take advantage of technology in managing their businesses. This study aims to analyze the effect of e-commerce on fintech-based financial management at MSME in Kudus Regency, so it is hoped that e-commerce will have a role in increasing the competitiveness of fintech based financial inclusion in Kudus Regency. The population used is the MSME in Kudus district. The sample selection using the purposive sampling technique with the criteria for MSME who are members of the shopee community.. This study uses linear regression analysis.