Green hotel certification: an analysis of the readiness of hotels in Bali

Abstract

The hospitality industry plays an important role in supporting sustainable development, but faces challenges related to environmental impacts, especially in energy, water, and waste management. This study aims to analyze the readiness of 4 and 5-star hotels in the Nusa Dua area of Bali, in achieving Green Hotel certification based on the Greenship for Existing Building standard from the Green Building Council of Indonesia. Data was collected through in-depth interviews and document analysis to identify efforts, constraints, and factors that influence the implementation of Green Hotel principles in 2023-2024. The results show that the majority of hotels have implemented green policies, such as the use of renewable energy and waste management, but face challenges in the form of high initial investment costs and a lack of technical understanding among staff. Factors that influence readiness include policy support, technological infrastructure, and the level of awareness of hotel management and guests towards the importance of sustainability. These findings suggest the need for systematic improvements through enhanced documentation systems, structured energy and water management programs, and capacity-building initiatives. Furthermore, this research contributes to the realization of a sustainable hospitality sector in Bali and serves as a model for similar tourism destinations.