Research on Influencing Factors of Tesla Pricing Strategy

Abstract

In recent years, the new energy automobile industry has developed rapidly and has achieved world-renowned development achievements. As one of the important companies in the new energy automobile industry, Tesla has been increasing its car sales year by year since entering the domestic market, and its market share is ahead of other new energy automobile manufacturers. A detailed discussion of Tesla's pricing strategy has important practical significance for understanding its industry competitiveness and regulating the development of the new energy vehicle industry. Based on the development status of Tesla after entering the Chinese market, this article analyzes the factors that affect Tesla's pricing strategy from the three aspects of cost, policy, and market competitiveness that affect Tesla's pricing. The research results show that cost factors, policy factors and market competition factors have a significant impact on Tesla's pricing strategy. This paper discusses the countermeasures to improve automobile pricing mechanisms. This research is helpful to the rise of China's new energy vehicle industry, especially the pure electric vehicle industry.