Effectiveness of Graphical Components in Web Site E-commerce Application – A Cultural Perspective

Abstract

This paper aims to explore cultural issues that are likely influence business information systems and their graphical components in electronic commerce applications on web sites. Studying the cultural relativism of user interface design in implementing web-based electronic commerce will provide guidelines for the global use of electronic business tools. The paper summarises recent work on implementation issues for the improvement of information system usage in a variety of system environments and web interface design issues, which should be designed to suit users on a global level. This paper attempts to illustrate requirements for graphical components and key issues in the globalized e-commerce web site development. This paper also discusses examples of effective popular customer-web site interfaces currently in use.