"Guilds" as Worker Empowerment and Control in a Chinese Data Work Platform

Abstract

Data work plays a fundamental role in the development of algorithmic systems and the AI industry. It is often performed in business process outsourcing (BPO) companies and crowdsourcing platforms, involving a global and distributed workforce as well as networks of collaborative actors. Previous work on community building among data workers centers organization and mutual support or focuses on the structuring and instrumentalization of crowdworker groups for complicated projects. We add to these lines of research by focusing on a specific form of community building encouraged and facilitated by platforms in China: guilds. Based on ethnographic work on a Chinese crowdsourcing platform and 14 semi-structured interviews with data workers, our findings show that guilds are a form of both worker empowerment and control. With this work, we add a nuanced empirical case to the interconnection of BPOs, online communities and crowdsourcing platforms in the current data production sector in China, thus expanding previous investigations on global perspectives of data production. We discuss guilds in relation to individual workers and highlight their effects on data work, including efficient coordination, enhanced standardization, and flattened power structure.