The Impact of Digital Economy and Digital Transformation on Corporate Competitiveness

Abstract

With the deepening development of the digital economy, digital transformation has emerged as a pivotal avenue for enterprises to enhance competitiveness and is also an inevitable choice for a nation to achieve high-quality development. As essential participants in the market economy, enterprises are delving into the comprehensive study of the impact and pathways of digital transformation on competitiveness. This exploration holds paramount significance for the development and decision-making processes of enterprises. In the stage of convergence between digital technology and the tangible economy, digital technology provides enterprises with an effective pathway for enhancing competitiveness. However, the current state of digital transformation in Chinese enterprises remains at a rudimentary stage, encountering challenges such as a low strategic position, inadequate forward planning, and inconspicuous value benefits. These issues severely constrain the enhancement of competitiveness through digital transformation in enterprises. Therefore, a thorough exploration of the current status of digital transformation in China, an analysis of its impact on enterprise competitiveness, and an examination of the effects produced under different company characteristics not only contribute to the sustainable development of enterprises but also hold significant implications for the continued advancement of China's digital economy. This study enriches the research on enterprise digital transformation in the context of the digital economy and supplements the investigation of factors influencing corporate competitiveness. The research provides empirical evidence and a reference basis for government policymaking related to enterprise digital transformation and for enterprises devising strategies in this realm. It holds significant reference value and guiding significance for further advancing digital transformation practices among Chinese enterprises.