Factors Influencing Student Satisfaction in Online Learning among Hospitality and Tourism Students in the Philippines

Abstract

This study examines the factors influencing student performance and satisfaction in an online learning environment. It specifically investigates the relationships between course design, lecturer traits, student traits, technical support, student performance, and student satisfaction. Using a self-administered questionnaire, the study conducted a cross-sectional analysis among hospitality management students (n=256) at Cordillera Career Development College in the Philippines. Structural equation modelling was employed to analyse the proposed hypotheses. The findings indicate that student performance, lecturer traits, and technical support positively influence student satisfaction. The study highlights the students’ comfort with online classes and the support they receive from lecturers while acknowledging that technical issues pose challenges to the effectiveness of online education. The study emphasises the increasing importance of the Internet and new technologies in education. The insights from this study can guide educational administrators in improving their strategies and curriculum design to adapt to the new normal.