Managing as Creating

Abstract

The "professional" management trend has not infiltrated the field of cultural man- agement to the extent it has the manage- ment of public administration and the private sector. However, the same forces that have had such a powerful impact on management research and training are rapidly gaining ground in the arts and cultural sector, forcing us to be on our guard. An ounce of prevention is worth a pound of cure. Vigilance is therefore necessary if we are to preserve the inherently creative dimension of this sector, located as it is on the margins. The issue of academic research and training is one that concerns society as a whole. By applying the model of the hard sciences to the "science" of human activity, and particularly management, we can only go astr