Digital Transformation in the Offer of Cultural Consumption Services-Digitalisation and Best Practices

Abstract

Europe is characterised by the richness and diversity of its cultural heritage. Culture has the potential to play an important role in making the EU stronger and more democratic, uniting European citizens by providing a sense of identity, while contributing to individual well-being, social cohesion, and inclusion. In order to outline the impact of information technology on today's society and economy, the evolutionary patterns of the past and the main trends of the present and future must be understood. Thus, starting from the industrial revolution that is associated with the creation of the first business models aimed at mass production and continuing with the technological progress of the last decades in the field of digitisation of informational resources and communications, all these have generated profound changes in the economic sector and, respectively, in society. We propose to analyse digitalisation and its implications in cultural tourism, by identifying the main trends of digitalisation in cultural consumption and highlighting the economic and specific variables in the tourism sector. The Eurostat data series used in the analysis is relating to 27 countries in Europe, between 1990 and 2022. Using linear panel type models we will investigate and quantify the influence of independent factors on tourism and present the results obtained from data processing.